Email Marketing for SMEs – 3 Quick Tips

Posted by brendanfranks on June 20, 2019

Online marketing is becoming a really important tactic for every SME. E-mail marketing is one of the most used strategies for online marketing. This helps build relationships with clients and also increase sales.

The first thing that you have to do is to test your e-mails. This can be a sort of little experiment that you do to test which e-mail works best. You can create at least three different copies of your e-mail message. Send the e-mails to different groups of recipients. Track every click-through for every e-mail and compare which one is working best. This is a form of split testing. A client recently did this and recorded an additional 8% increase in email opens simply by changing the subject line.

Make sure that you send the e-mails on the best days. When you send it at the wrong time, it may take a while before your recipients get to read your message. Most people do not check e-mails during the weekends. Tuesdays and Wednesdays are said to be days when recipients respond to e-mails. You’ll most likely get favorable responses with these days.

Lastly, every marketing strategy boils down to having the best practices. Know what you want and find the best ways to achieve it. You have to be persistent. Oftentimes, goals take time to achieve so you have to frequently think of ways and methods to reach that target. Know how you will measure the success of your campaign. This can help you in improving your tactics and reach your goal.

To Your Success
Sarah & Brendan

Comments are closed.