Are YOU in the 1%?
The Rule of 1% is simply defined as adding one percent at a time. One of my philosophies is “DON’T LET PERFECTION STAND IN THE WAY OF PROGRESS”. In other words START taking action instead of planning for the perfect situation to arise. Consistency matters and adding just one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.
Avoid doing too much at once or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!
Take customer service as an example. While, rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it. So how can you improve your customer service by 1% over the next week?
The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.
Focus on your vision and baby steps to turn your satisfied customers into Raving Fans. Think 1% improvement consistently.
To Your Success