{"id":169,"date":"2019-09-24T13:29:53","date_gmt":"2019-09-24T13:29:53","guid":{"rendered":"http:\/\/peakperformancebusiness.ie\/blog\/?p=169"},"modified":"2019-09-24T14:33:48","modified_gmt":"2019-09-24T14:33:48","slug":"retargeting-explained-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/peakperformancebusiness.ie\/blog\/retargeting-explained-and-why-does-it-matter\/","title":{"rendered":"Retargeting Explained, and Why Does It Matter?"},"content":{"rendered":"\n
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Retargeting is all the rage right now, especially since so\nmany ad platforms make it possible. But a lot of people scratch their heads and\nask, \u201cJust what is retargeting, anyway?\u201d<\/p>\n\n\n\n

You can get the answer to that question and how retargeting\nbenefits you by checking out the retargeting FAQ below\u2026<\/p>\n\n\n\n

What is Retargeting?<\/strong><\/p>\n\n\n\n

Have you ever felt like a product was \u201cstalking\u201d you as you\ntravelled the web? That\u2019s retargeting.<\/p>\n\n\n\n

Basically, retargeting refers to showing a warm audience\nthe same product or ad that they\u2019ve already seen.<\/p>\n\n\n\n

Let me give you an example, one that\u2019s probably happened to\nyou\u2026<\/p>\n\n\n\n

You go to Amazon and check out a product, such as a beard\nwarmer. (Yes, they totally exist.)<\/p>\n\n\n\n

Then you go to Facebook to catch up with your friends. Low\nand behold, there is an ad for a beard warmer from Amazon in Facebook\u2019s\nsidebar.<\/p>\n\n\n\n

Then maybe you travel to your favorite news site to catch\nthe headlines. Ta-da, there is another ad from Amazon, trying to tempt you into\npurchasing that darn beard warmer.<\/p>\n\n\n\n

Pay attention, and you might see that beard warmer\nfollowing you all over the web for several days, or maybe even a week or more. <\/p>\n\n\n\n

That\u2019s retargeting.<\/p>\n\n\n\n

Technically speaking,\nhow does retargeting work?<\/strong><\/p>\n\n\n\n

Retargeting uses technology to work, namely cookies. When\nyou visit a site like Amazon, it drops a cookie onto your computer. Then when\nyou visit a site like Facebook, its advertising platform reads that cookie and\nshows you an ad related to the products in which you\u2019ve expressed some\ninterest.<\/p>\n\n\n\n

The cool thing is that you don\u2019t need to know a lot of\ntechie mumbo-jumbo in order to use retargeting. Just use a well-known ad\nplatform like Facebook, and they\u2019ll tell you exactly how to drop a special link\nonto your web pages so that they can show your audience related ads when they\nlog into Facebook.<\/p>\n\n\n\n

So why use retargeting\nFor Your Business?<\/strong><\/p>\n\n\n\n

The reason to use it is because it works to close the sale.<\/p>\n\n\n\n

Here\u2019s why\u2026<\/p>\n\n\n\n

Experts figure it takes an average of five to twelve\n\u201ctouches\u201d before a prospect is ready to buy from you. This is the reason you\nshould have a mailing list, so that you can reach out to your prospects\nrepeatedly. However, not everyone joins your list, so retargeting is a good way\nto reach out to your prospects long after they\u2019ve left your site. It builds\nfamiliarity, which increases sales.<\/p>\n\n\n\n

Secondly, sometimes prospects already know and trust you,\nbut they\u2019re on the fence about a specific product. They might leave the sales\npage with the intention to \u201csleep on it.\u201d Except when they leave the page, they\ntotally forget about it.<\/p>\n\n\n\n

Enter retargeting. Just when the prospect forgets about the\nproduct, you put it right back in front of their face. End result? A higher\nconversion rate and bigger profits.<\/p>\n\n\n\n

So what\u2019s the bottom\nline?<\/strong><\/p>\n\n\n\n

Retargeting is a great way to close the sale and boost your\nconversion rate. <\/p>\n\n\n\n

It is incredibly powerful when done right<\/em>. That\nbeing said, it can have adverse effects when it isn\u2019t done properly.<\/p>\n\n\n\n

Remember, retargeting is just a tool, and, like all\ntools, it must be used properly.<\/p>\n\n\n\n

If you want to take advantage of this phenomenal\nmarketing resource but want to make sure that it is done properly in order to\nmaximize your sales please contact us today. <\/p>\n\n\n\n

The good news is if you read through this article and\nhave decided to take action, you are probably ahead of most of your competitors\nin your niche. <\/p>\n\n\n\n

Retargeting is a relatively new phenomenon, so you\nhave the advantage being an early adopter and beating your competition. <\/p>\n\n\n\n

We can help you to explore new ways to grow your business profitably and be creative with your campaigns allowing you to generate thousands of extra sales. Don\u2019t hesitate to get in touch. <\/p>\n\n\n\n

To Your Success <\/p>\n","protected":false},"excerpt":{"rendered":"

Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, \u201cJust what is retargeting, anyway?\u201d You can get the answer to that question and how retargeting benefits you by checking out the retargeting FAQ below\u2026 What is Retargeting? Have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,2],"tags":[8,6,7,9],"_links":{"self":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/169"}],"collection":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":4,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}