{"id":160,"date":"2019-05-14T11:39:24","date_gmt":"2019-05-14T11:39:24","guid":{"rendered":"http:\/\/peakperformancebusiness.ie\/blog\/?p=160"},"modified":"2019-05-14T11:40:46","modified_gmt":"2019-05-14T11:40:46","slug":"how-often-should-i-update-my-content","status":"publish","type":"post","link":"https:\/\/peakperformancebusiness.ie\/blog\/how-often-should-i-update-my-content\/","title":{"rendered":"How Often Should I Update My Content?"},"content":{"rendered":"\n<p>One of the most common questions I get from business professionals\nis how often should they update their content online.&nbsp; The answer to this question is not going to\nbe the same for everyone, but the theory behind it is the same.<\/p>\n\n\n\n<ul><li>The answer to how often you should update your content online is \u201cas much as possible\u201d.\u00a0 Why is this?<\/li><\/ul>\n\n\n\n<p>Google is completely focused on giving a good experience to their\nusers.&nbsp; This means that they want the\nmost relevant content to rank highly in the search engines.&nbsp; They also want the content to be user\nfriendly and helpful instead of some of the spammy content you may see on the\nInternet at times.&nbsp; <\/p>\n\n\n\n<p>Google is constantly refocusing their efforts to make sure that the\ncontent they rank is for keywords that the user has input.&nbsp; This means that you need to be constantly\nadding new content to your site using the proper keywords in order for it to be\nranked.&nbsp; In other words, you can&#8217;t just\nwrite something once or twice and expect your website to stay ranked over the\nlong-term.&nbsp; That just doesn&#8217;t happen\nanymore. You also cannot just guess what users want to read \u2013 you need to know\nwhat keywords they are really using.<\/p>\n\n\n\n<p>One of the most important things to remember as a business\nprofessional is that you need to invest your money and\/or time in getting\ncontent written for your site on a regular basis.&nbsp; The more content you write, the more of a\nsnowball you are creating.&nbsp; Remember that\nthat content will always be online, and so you are adding to it every time you\nput an article or blog post out there.&nbsp;\nIt is money and time well invested.<\/p>\n\n\n\n<p>So what do you do if you&#8217;re not a good writer or you don&#8217;t have\ntime?&nbsp; You hire a ghostwriter or online\nfreelance writer who is qualified and experienced at writing online content.<\/p>\n\n\n\n<p>To Your Success!<br>Brendan &amp; Sarah<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions I get from business professionals is how often should they update their content online.&nbsp; The answer to this question is not going to be the same for everyone, but the theory behind it is the same. The answer to how often you should update your content online is \u201cas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,2],"tags":[],"_links":{"self":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/160"}],"collection":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":3,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peakperformancebusiness.ie\/blog\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}