{"id":120,"date":"2019-04-08T09:44:49","date_gmt":"2019-04-08T09:44:49","guid":{"rendered":"http:\/\/peakperformancebusiness.ie\/blog\/?p=120"},"modified":"2019-04-10T15:34:20","modified_gmt":"2019-04-10T15:34:20","slug":"heres-why-your-business-isnt-growing-and-how-to-turn-things-around","status":"publish","type":"post","link":"https:\/\/peakperformancebusiness.ie\/blog\/heres-why-your-business-isnt-growing-and-how-to-turn-things-around\/","title":{"rendered":"Here\u2019s Why Your Business Isn\u2019t Growing (and how to turn things around!)"},"content":{"rendered":"\n
\"The<\/figure>\n\n\n\n

Your business is in a rut.<\/p>\n\n\n\n

And guess what? Even if it isn\u2019t right now,\nit will be some day. It happens to every business. The marketing techniques\nthat worked last year, or last month, are no longer as effective as they used\nto be. You try everything you can think of, but it doesn\u2019t work.<\/p>\n\n\n\n

You\u2019re stuck.<\/p>\n\n\n\n

But, the good news is that it doesn\u2019t need\nto be that way. When your business gets stuck and stops growing, there are\nthings that you probably aren\u2019t doing that you can do to kick things back into\nhigh gear. <\/p>\n\n\n\n

Ready to get things going again? Here are\nsome of the most common things that cause business to stagnate.<\/p>\n\n\n\n

1.You Don\u2019t Have an Email List  <\/strong><\/p>\n\n\n\n

This one\u2019s a biggie for me \u2013 so much so that\none of the first questions I ask new clients is:<\/p>\n\n\n\n

Do\nyou have an email list?<\/em><\/p>\n\n\n\n

I\u2019m always amazed when people don\u2019t. It\u2019s\nso easy to do and email marketing earns great returns. There\u2019s really no excuse\nfor skipping email marketing as a method of growing your business.<\/p>\n\n\n\n

And, here\u2019s the thing. It is very easy to\nbuild a list. All you need to do is come up with a lead magnet that\u2019s designed\nto appeal to your target audience. It could be a short report or eBook, a cheat\nsheet, a tip sheet, a value-packed video, or even a template.<\/p>\n\n\n\n

Then, you create a landing page around your\ncheat sheet, advertise it, and boom! You\u2019ve got an email list. <\/p>\n\n\n\n

Once your email list is up and running, you\ncan use it to nurture your leads and turn them into paying customers.<\/p>\n\n\n\n

2.You\u2019re Dialing in Your Marketing Strategy<\/strong><\/p>\n\n\n\n

Let\u2019s face it \u2013 most small business owners\ndon\u2019t have a ton of time for marketing. They might set aside an hour or two to\ndeal with it each week, but it\u2019s often the first thing to get pushed aside when\ntime is tight.<\/p>\n\n\n\n

I get why that is, but it\u2019s a mistake. A\nbig one. Why? Because marketing is one of the best ways to engage with your\nexisting customers and attract new ones. <\/p>\n\n\n\n

If it\u2019s been a while since you revamped\nyour marketing strategy, here are some tips to help you get back on track.<\/p>\n\n\n\n

  1. Analyze your current marketing\ncampaigns to see which ones have stopped working. If you\u2019re not getting a great\nconversion rate, then keeping a campaign running is a waste of your money.<\/li>
  2. Come up with some killer\ncontent that\u2019ll appeal to your target audience. It could be a video, a blog\npost, or an infographic. Just make sure that it\u2019s irresistible and actionable.<\/li>
  3. Build a marketing campaign\naround your new content. Use whatever platforms will allow you to reach your\ntarget audience. They could include Facebook ads, Google AdWords, or even\nnative advertising.<\/li>
  4. Test each element of your\ncampaign and track the results. Testing can be time-consuming, but it\u2019s truly\nthe best way to fine-tune your campaigns until they\u2019ve delivering the results\nyou need.<\/li><\/ol>\n\n\n\n

    Most importantly, make tracking your\ncampaigns an ongoing concern. When a campaign stops delivering stellar results,\nmake a change immediately.<\/p>\n\n\n\n

    3.You Don\u2019t Have a Referral Program  <\/strong><\/p>\n\n\n\n

    If you\u2019re not asking your existing\ncustomers for referrals, you\u2019re making a big mistake. Referrals are a great way\nto attract new customers. They\u2019re free (or pretty close to it) and they allow\nyou to turn your valued customers into ambassadors for your brand.<\/p>\n\n\n\n

    It doesn\u2019t take much to create a successful\nreferral program. You\u2019ll want to start by deciding how to incentivize\nreferrals. Your customers are more likely to help you out if there\u2019s something\nin it for them. It could be a free product, a discount on your services, or\neven a cash incentive. Figure out what\u2019s most likely to appeal to them.<\/p>\n\n\n\n

    Then, you\u2019ll need to tell your customers\nabout the referral program. If you have employees, get them involved. Make sure\nevery one of your existing customers knows about the program. Then, when you\nget new referrals, make sure to deliver your incentives immediately.<\/p>\n\n\n\n

    4.Your Brand Messaging isn\u2019t Consistent<\/strong><\/p>\n\n\n\n

    What do people think of first when they\nhear your brand name? If you\u2019re not sure what the answer to that question is,\nit\u2019s a sign that your brand messaging is falling short of the mark.<\/p>\n\n\n\n

    Consistent brand messaging is one of the\ncornerstones of great marketing and business growth. If your brand message is\ndiluted, then it\u2019s time to tighten it up.<\/p>\n\n\n\n

    Let\u2019s start with some of the most common\nways that a brand message gets diluted:<\/p>\n\n\n\n

    1. Your brand message has evolved\nbut you haven\u2019t had the time, money, or inclination to update your website to\nreflect the changes.<\/li>
    2. You\u2019ve updated your website but\nhaven\u2019t bothered to update your social media pages and other online content to\nmatch.<\/li>
    3. You\u2019ve added new products that\nhave expanded your brand beyond what your website says.<\/li><\/ol>\n\n\n\n

      The key is to identify how your brand has\nchanged, refine your message, and then standardize your branding across all\nplatforms.<\/p>\n\n\n\n

      5.You Aren\u2019t Using Social Media to Your Advantage  <\/strong><\/p>\n\n\n\n

      How are you using social media? If you\u2019re\nnot regularly getting leads from social media, then you\u2019re probably not using\nit to your best advantage.<\/p>\n\n\n\n

      Your social media posts should be engaging\nand shareable. That means that you can\u2019t simply post a sales pitch and call it\na day. Your social media content must be:<\/p>\n\n\n\n